On January 2,2022 the Center Of Digital Transformation In Education And Business SIG (CODES), Fakulti Seni Komputeran Dan Industri Kreatif (FSKIK) organized an Digital Entrepreneurs program in collaboration Pusat Transformasi Komuniti Universiti & AUTO SOFT entrepreneurs Trainers And Coaches Network of Malaysia (TNC NETWORK) Usahanita Muallim. The program was conducted at the AUTO SOFT Seminar Room Tanjung Malim.
This program is targeted at residents in Tanjung Malim and Selangor, Perak. This program is important to help improve the economy of the people around UPSI and aims to improve the image of UPSI and UCTC in helping the local community. The program aim to carry out CSR programs that involve the cooperation of various parties from the industry and community. The program also aims to expose participants to digital entrepreneurship and in addition train participants to use digital technology for business and marketing. Finally, the purpose of this program is to share with participants how to grow a digital business.
The program was held for 1 day and a total of 74 participants consisting of entrepreneurs in Tanjung Malim (F2F) and UPSI students (Online). The program is held in hybrid, where the program is held face-to-face and online. The program was officiated by the Director of the program, Dr Muhamad Hariz Bin Muhamad Adnan. At the end of the program participants were exposed the basics of digital entrepreneurship, how to create effective copywriting and how to use social media for business. And participants will also get exposure on how to use Google for organic marketing at the end of the program.